| Media placement and booking:
We have relationships with more than 500 sports
media and mainstream media outlets that we
directly contact on behalf of your company,
brand, or event to secure media placement.
Media booking strategy:
Which media outlets to target and why.
Story and pitch angles:
We conceptualize story and pitch ideas
that will get media pick-up.
Media Recaps: Post-campaign
recaps include tracking of placements
and air checks of broadcast placements.
Media Training: Communicate
directly with company and talent/spokesperson
on how to deliver the proper message.
Talent: Recommendations
and introductions to sports and entertainment
talent/spokespersons.
New Media: Strategies
and implementation through forums, blogs,
and viral marketing.
ZMG’s Mottos:
- “Earned media”:
Earned media is more cost effective
than paid media/advertising.
- “Implied endorsement”:
Known on-air talent talking first-hand
about your company, brand, or event
creates an association with your company,
brand, or event that cannot be bought.
- “Borrowing brand equity”:
Media placement and booking allows
your company, brand, or event to leverage
the credibility of existing media
outlets and transfer that credibility
from its loyal audience to your company,
brand, or event.
|
